Martell to create digital world in The Sandbox

Cognac house Martell is to link-up with the gaming platform The Sandbox to create what is calls “a new immersive experience”. Martell’s digital…

Chivas Brothers targets gaming in Ballantine’s, Borderlands tie-up

Chivas Brothers has announced a gaming partnership between its blended Scotch brand Ballantine’s and Gearbox franchise Borderlands. The tie-up sees the appointment of “non-player character…