Gallo Family Vineyards has extended its range of price-marked packs (PMPs) to include Pinot Grigio and Merlot. Both varieties join the brand’s Zinfandel rosé in…
Gallo Family Vineyards has extended its range of price-marked packs (PMPs) to include Pinot Grigio and Merlot. Both varieties join the brand’s Zinfandel rosé in…
Barefoot is introducing a wine seltzer brand to the UK. The Gallo-owned wine brand is launching Pineapple & Passionfruit and Strawberry & Guava flavours in 25cl cans. Each drink is 4% abv and a can contains 70 calories and has an rrp of £1.80. The hard seltzer category is booming in the US and many drinks manufacturers hope it will take off in the UK.
Gallo Family Vineyards has revealed a new packaging design alongside a revamped website. The overhauled packaging includes new labels, designed to communicate the quality of the Gallo Family Vineyards offering, according to the producer. The aim was to ensure the labels are still recognisable to consumers while being even easier for fans to find their preferred varietal on shelf. The new labels will feature across…
Gallo Family Vineyards has unveiled its latest marketing campaign and a new variant for its Spritz range. The campaign, which also includes social media, has been developed specifically to target millennial consumers. It represents a ‘significant investment’ for the brand, according to Gallo, and it reflects the company’s commitment to developing the Spritz portfolio and growing this category as a whole. The activity also coincides…
E&J Gallo Winery is extending out of its Californian roots by introducing a new Prosecco to the UK market, with the aim of tapping into the nation’s thriving sparkling wine sector. The wine producer is launching La Marca Prosecco into the UK this month, following a successful launch in the US earlier this year. At £10 a bottle the producer hopes to drive sales at…
Gallo Family Vineyards has introduced a third variant to its Spritz family of carbonated fruit-flavoured drinks. The Peach & Nectarine variant, which joins the existing flavours of Raspberry & Lime and Pineapple & Passionfruit, is positioned to build on the success of the Spritz concept, which has added £4.5m to the wine category since its launch last year (Nielsen, year to 21 May, 2016) Gallo’s…
Gallo has brought in TV presenter Laura Whitmore to promote Gallo Family Vineyards Spritz in a £1 million marketing campaign called Spritz your Summer. The Californian producer will aim to hand out 300,000 samples of the 5.5% abv fruity, wine-based drink at festivals and other outdoor events. Whitmore, a producer on MTV and ITV2, doubles up as a DJ and will offer drinkers advice on…
Californian producer Gallo is seeking to win over young British adults that are scared of wine with a host of new fruity, easy-drinking, low-alcohol wines. Gallo’s portfolio grew volume sales by 7% in the UK off-trade last year (Nielsen, year to December 2014) while the total wine category stagnated and US wine dipped 1%. It plans to build on this success with the launch of…
