Wines of Germany has revealed new branding for its 31 Days of German Riesling campaign, which is now in its seventh year. The new logo is designed to represent the fun and dynamic positioning of the campaign, which was first launched in the UK in 2012. The logo features an illustration of a bottle of German Riesling tipped over with wine flowing into a glass.

There’s no need for rum to try to shake its pirate image, according to experts who gathered together in London yesterday for DRN’s annual Think Rum event. When asked whether rum should shake its pirate image to help consumers take the category more seriously, a panel of rum experts was unanimous in its answer. Sly Augustin, owner of ‘rum lounge’ Trailer Happiness, said: “I think…

Of course, this lifestyle legacy does mean tequila has always had a natural affinity with the on-trade, but its popularity is gradually spilling over into retail channels. In the past 12 months in the off-trade tequila has grown in value by 12{7c69fd72f8e2bab9ee87ef5a2685d86c0107c79a8a610a3574925e3ec9a3ba47} (Nielsen, May 2016), but now the lemon wedges are less prominent and its popularity is being driven by the more sophisticated image…

Global sensations The Three Tons of Fun have been confirmed as the headline entertainment for the Off Licence News and Origin Wines VIP industry bash taking place at this month’s London International Wine Fair. The band are being flown in from Cape Town especially for the party on the evening of Tuesday May 21 in central London after they wowed guests at Origin’s 10th anniversary…