Government looks to raise alcohol-free abv threshold

The government has proposed to increase the abv threshold for low/no drinks in a move to make alcohol-free products more widely available. Currently,…

Diageo launches alcohol-free Captain Morgan

Diageo has lined up its first alcohol-free dark spirit alternative, as it looks to tap into trends around both low/no alcohol and rum. Captain Morgan…

Waitrose partners with Diageo in low/no alcohol push

Waitrose has lined up a partnership with Gordon’s gin owner Diageo to highlight low and no alcohol drinks. The activation includes dedicated low/no areas at…