The government has proposed to increase the abv threshold for low/no drinks in a move to make alcohol-free products more widely available. Currently,…
The government has proposed to increase the abv threshold for low/no drinks in a move to make alcohol-free products more widely available. Currently,…
Back in 2016, I was met with a mixture of ridicule, astonishment, disdain and – sometimes, but less often – admiration when I started talking about how I thought there was a gap in the market for alcohol-free craft beer. Fast forward to today and I suspect no one in the drinks industry thinks low/no is anything other than a fast-growing trend and a category…
A new report has highlighted new behaviours that are driving interest in alcohol-free drinks. The report, Free Spirited: Demystifying the audiences of alcohol-free was produced by mindful drinking experts Club Soda and market research company The Mix Global. According to their findings, consumers are “more conscious than ever” of the impact alcohol has on their overall health and performance, while also being more open…
What can drinks retailers do to gain an edge this summer? Nigel Huddleston asks the experts MAKE SURE IT’S A DRY SUMMER Refreshment doesn’t have to be about alcohol and, as the mercury rises, many more consumers than normal could be turning to low/no drinks to stay in control and limit dehydration. Ben Blake, head of marketing for EMEA at…
The monthly round-up of what’s new in low/no, beer, cider, wine, spirits, RTDs and mixers. LOW/NO Tanqueray Flor de Sevilla 0.0% £17 USP: Diageo has added an alcohol-free variant to its Tanqueray Flor de Sevilla orange gin. Lucy Barrett, marketing manager for alcohol free spirits at Diageo GB said: “The original Tanqueray Flor de Sevilla is popular all year round…
It’s hard to believe that just a year ago we were emerging from Covid, having escaped a Christmas lockdown by the skin of our teeth. We had, although we didn’t quite dare to believe it, a more-or-less Covid-free year ahead of us. It’s customary for January to be the month of predictions, but instead of speculating about what lies ahead, I’d prefer to…
Aldi has reinstated its Wine Club, as it looks for wine enthusiasts to offer honest reviews of its range, in exchange for free wine. Thirty successful Aldi Wine Club applicants will receive three bottles from Aldi’s range, which will need to be tested, reviewed, and consumed over a six-week period. Reviews are then shared across club members’ social media with the hashtag #AldiWineClub. Aldi will…
Sober Cellar founder Stuart Boorman outlines the evolution of alcohol-free drinks and offers recommendations for retailers looking to boost their low/no range YESTERDAY Alcohol-free drinks in the UK have come a long way since their beginnings in the 1980s, when the only real choice were the dubious Barbican or Kaliber lagers. We now have a plethora of good quality beers, wines and spirits…
