What’s behind the slump in alcohol innovation? – Analysis

Recent figures from Circana (the insights company formerly known as IRI) suggest that there were 31% fewer new alcohol product launches in 2022, compared to…

Portman Group updates guidance to protect under-18s

Industry watchdog the Portman Group had updated its guidance around marketing techniques that appeal to underage drinkers, following a new report from a children’s marketing…

Supermarket BWS sales see post Christmas slump

Sales of beer, wine and spirits in supermarkets have dropped over the past four weeks, as consumers rein in post-Christmas spending. Figures released by NielsenIQ…