Diageo has outlined the five flavour trends that will shape how global consumers socialise this summer. According to the Smirnoff owner’s latest Flavour…
Diageo has outlined the five flavour trends that will shape how global consumers socialise this summer. According to the Smirnoff owner’s latest Flavour…
Diageo has purchased Vivanda, owner of the flavour matching technology behind the ‘What’s Your Whisky’ platform and the Journey of Flavour experience at the Johnnie Walker brand home in Edinburgh. Diageo said the acquisition supports its ambition to provide “customised brand experiences across all channels” and the company plans to expand FlavorPrint technology to other categories. Powered by artificial intelligence, FlavorPrint technology uses a series…
It was the drinks category that the phrase “distress purchase” was invented for. When brands like Kaliber, Barbican and Swan Light first laid the foundations for low-alcohol and alcohol-free beer in the late 1970s, the audience was almost exclusively those avoiding drinking and driving – with the beers routinely lacking flavour and body there was little other reason to buy them. But somewhere along the…
The new wave of flavoured spirits are helping holiday-hungry consumers take a virtual trip, finds Jaq Bayles It’s not that long ago that mention of flavoured spirits would steer thoughts to a vodka category that had got out of hand, ricocheting from relatively obvious roots in citrus and berry bases to head-scratching options such as bacon and bubblegum. But a more subtle proposition has been…
Here’s the low-down on the latest beer, cider, wine, spirits, no/low and RTD product launches: LOW/NO Adnams Smidgin 50% abv £26 (20cl) USP: The high-strength gin is intended to create a low alcohol serve with an intense flavour. The gin has been distilled with ten times the botanicals for a big flavour, meaning gin drinkers only need a ‘Smidgin’. The bottle…
Camden Town’s recent TV commercial provides an interesting diversion from traditional ad campaigns for beer. The thrust of the promotion is that a small number of cans of Camden’s flagship Hells lager have somehow bucked the normal production process and found their way through a pasteuriser, so breaking the rule that all Camden’s beer is fresh and unpasteurised. Should any customer spot one of these…
One of the defining characteristics of the craft beer revolution has been a relentless emphasis on flavour. For decades, the international beer market was built on consistency, predictability and restraint – a don’t-scare-the-horses approach to brewing that raised multi-billion pound profits and is still, of course, the dominant part of the industry today. But a new area of the market has opened up…
Mangrove UK has joined forces with Empirical to distribute the Copenhagen-based distillery’s spirits and RTDs. Empirical’s founders, Lars Williams and Mark Emil Hermansen, have been creating spirits in their distillery since 2017. The duo said that “flavour is everything” and they are not afraid to experiment and innovate in their quest to find the perfect combinations. Their flavour inspiration comes from around the world. The…
