Spar has announced plans for two wine festivals in 2017, which it hopes will emulate its “hugely successful” Craft Ale & Beer event which ran throughout February The first wine festival has just been launched and will run until 5 April across Spar stores in England, Scotland and Wales. The event will showcase leading brands such as Hardy’s, Casillero del Diablo and Mud House, as…

The Gin Society has announced plans to hold a two-day festival in Bolton; the event will be bigger than its previous festivals following the success of last year’s activities. The festival in Bolton will take place on 26 and 27 May in its Grade II-listed Town Hall. The event will feature 90 gins from around the world, plus Prosecco cocktails and live entertainment. The Gin…

Think Halloween is just for children and Americans? Think again. As the spookiest season of the year approaches, eerie events, terrifying tours and frightening festivals are creeping up all over the country — and the potential to boost profits is petrifying. All over the UK ghost hunts, concerts, shows, race meetings, bars, restaurants and house parties will be showing their scary…

Gallo has brought in TV presenter Laura Whitmore to promote Gallo Family Vineyards Spritz in a £1 million marketing campaign called Spritz your Summer. The Californian producer will aim to hand out 300,000 samples of the 5.5% abv fruity, wine-based drink at festivals and other outdoor events. Whitmore, a producer on MTV and ITV2, doubles up as a DJ and will offer drinkers advice on…

Jägermeister is spending £1 million on a summer marketing campaign that will see the brand represented at seven music festivals across the UK. Its staff will roll up to the festivals and erect a four-room building called the Jägerhaus, where they will serve shots and cocktails and teach music fans about the herbal liqueur. Jägermeister events manager Samantha Green said: “Jägermeister is a brand synonymous…

Copestick Murray is set to promote its I Heart wine brand at summer festivals this year in a branded VW camper van. The 1970s van has been fitted out as a wine bar serving I Heart wines, and will travel to festivals including Grillstock in Manchester, Bristol and London. Brand manager Samantha Cross said: “It is an exciting time for I Heart and it is…

Bristol Cider Shop has begun offering a Cider Festival in a Box service to on-trade customers in a bid to build custom during the World Cup. The idea is to supply venues with products and tasting notes to give them everything they need to run their own cider festival. “A lot of publicans and festival organisers are absolute experts when it comes…