Heineken is launching a 0% abv lager under its eponymous brand in response to the growing consumer trend for moderation. Heineken 0.0 is rolling out into stores this month and will be backed by a £2.5 million ad campaign. While consumers are drinking less every year, a challenge for the no-alcohol beer category has been delivering the taste shoppers demand from a lager. But Heineken…

The Wine and Spirits Trade Association (WSTA) has launched an English Wine Trail in a bid to boost drinks tourism and celebrate the nation’s grape growing excellence. The WSTA said that its team was inspired by the success of the London and Scotland Gin Trails and consequently they drew up a map showcasing “some of the fantastic English vineyards and their winemakers”. Each stop on…

Holland’s Bavaria Brewery has been awarded the prestigious IMD-Lombard Odier Global Family Business Award. The prize was established to recognize the contribution of family-owned firms to both the economy and their local communities. Previous winners have included Lego, Ayala Corporation and Hermès. To be considered for the award, businesses must be at least three generations old. The Lieshout-based brewery is one of the oldest privately…