Liverpool fan Kevin Clarke said he wasn’t too upset after his team suffered a 6-1 drubbing in the match he commentated on as a prize for winning Carlsberg’s People’s Pundit campaign. Clarke beat more than 500 football aficionados to emerge victorious from a five-month campaign to find the UK’s most talented amateur commentator. He progressed through various challenges and then went to boot camp with…

Carlsberg has launched a campaign to find the UK’s greatest football fan and will install the recipient as a Talk Sport pundit at a Premiership match on the final day of the season. Presenter Jeff Stelling will launch the search on Talk Sport on January 26, kicking off a five-month partnership with the radio statoon. Presenters will provide frequent updates on the competition alongside ads…

Heineken will host a fan hub throughout the upcoming Olympic Games that will display fan content online and on outdoor TV screens across London. The content will include a daily calendar of events, a list of Heineken pubs, relevant Olympic and Paralympic facts and details of medals celebrations – all regularly updated. This advertising campaign celebrates Heineken’s role as official lager supplier…