Echo Falls has unveiled a redesign across its entire portfolio, alongside new brand positioning intended to recruit younger shoppers and expand the category. Accolade Wines has given its Echo Falls collection a fresh look, with a “modern and sophisticated” design incorporating a new ‘waterfall’ asset. The revamps is part of a wider £1 million marketing spend for the year ahead. The new positioning as “your…

Accolade Wines is rolling out a new lower alcohol range under the umbrella of its Echo Falls brand, alongside a new logo. Echo Falls Botanicals, which is launching this month, aims to tap into the current consumer trend in botanicals, driven primarily by younger consumers. The 5.5% abv drink, which aims to cater to the consumer demand for fruitier and sweeter wine styles, comes in…

Accolade Wines is investing £1million in a Christmas campaign across a number of its brands.Each brand is set to launch its own mini Christmas creative that favours its brand personality over the festive period. Branded gift bags will be rolled out across multiple customers and channels to capture the gifting market. Paul Hillier, head of trade marketing for Accolade Wines, said: “Retailers can depend on…

Accolade Wines has added a new spirit and wine fusion under its Echo Falls brand. Echo Falls White Wine and Coconut Rum Fusion has been added to its fruit fusions range to tap into the demand for flavoured rum. The 9% abv drink – which joins Echo Falls Rose Wine and Gin Fusion, launched earlier this year – has been created by blending Echo Falls…

Accolade Wines has launched a 37.5% abv pink gin under its Echo Falls brand in a bid to tap into the category’s growing popularity. Echo Falls was once just a Californian wine brand, but it has been pushed firmly out of its heartland over the past couple of years. It now includes a flavoured vodka, as rosé infused with gin, a Prosecco – which, of…

Aber Falls is distilling its first rye whisky, marking the first time that the spirit has been commercially produced in Wales. The North Wales whisky distillery, which has only been producing new-make malt spirit since January 2018, will add the rye whisky, once mature, as a permanent addition to its whisky portfolio, available from 2020. James Wright, managing director at Aber Falls, said: “Distilling rye…

Aber Falls has extended its portfolio by adding a premium Small-Batch Welsh Gin. The new gin is produced and bottled by hand in small batches at the distillery in Abergwyngregyn, North Wales. The gin is made using water from the Rhaeadr Fawr – the famous Aber Falls waterfall – and this expression leads with the floral aroma of lavender, along with piney juniper and background…