Euroboozer boss Martyn Railton has likened his firm’s exclusive distribution deal for Mikkeller to Arsenal signing Dutch maestro Dennis Bergkamp back in 1995. The forward’s arrival sparked an upturn in the Gunners’ fortunes and he went on to win three Premiership titles and five FA Cups, while dazzling with his general brilliance. He is now immortalised in a statue outside the club’s Emirates Stadium. Railton…

Wimbledon Brewery has created a special lager for local football side AFC Wimbledon to mark the joint heritage of the two institutions. The lager is called Wimbledon 1889 and marks a significant year in both their histories: it was the year Wimbledon Old Centrals was formed and also the year the original Tower Brewery in Wimbledon burned down. Wimbledon Old Central went on to become…

Former Man Utd goalkeeper Peter Schmeichel and broadcasting legend Jeff Stelling make guest appearances in a new Carlsberg TV ad that celebrates the start of the Permiership 2015–16 season. The “If Carlsberg did kickabouts” campaign focuses on a casual kickabout between friends in the park, which is transformed by Carlsberg into “probably the best kickabout in the world’. During the kickabout, a hamstring injury is…

Old Speckled Hen is returning to TV screens this month in a £2 million ad campaign featuring Henry the fox. The ads are designed to hit 12 million ABC1 men and will play out during the FA Cup semi-final on ITV along with other TV slots. Further advertising on radio, online and print titles will bolster the message. Dom South, Greene King marketing director,…