Aldi to host first vineyard tour

In celebration of English wine week (June 17 – 25), Aldi has announced two upcoming vineyard tours and tasting experiences in partnership with Lyme…

Pernod Ricard lines up Jameson Connects digital campaign

Pernod Ricard has launched a digital platform for its Jameson Irish whiskey brand, positioned as a “not so serious whiskey club”. Jameson Connects works using…

Is the metaverse the future of drinks retailing?

As the drinks industry looks to the technology of the future to create forward-thinking marketing strategies, the metaverse is the latest buzzword with brands…