Spanish lager producer Estrella Galicia has launched 50cl cans into the UK market and is targeting convenience and cash and carry channels. To push the brand into the market it has taken over from Red Stripe as the official sponsor of Oval Space, an alternative music venue in east London. For the next 12 months it will sponsor 12 different gigs, where it will be…

Football fans can win a trip to Spain to watch FC Barcelona play live next year in an on-pack promotion from Estrella Damm. Each four-pack of the Catalonian lager now has a unique code which shoppers can enter on the brand’s site to find out instantly whether they have won one of 2,000 FC Barcelona training T-shirts.   Each entry will go into a draw…

A new 66cl bottle for Catalan lager Estrella Damm is hitting shelves this month as distributor Wells & Young’s seeks to capitalise on the growth in larger formats. The 66cl bottle is the fastest growing format in the world beer category (CGA, October 2013) and Wells & Young’s is billing it as a “sharing bottle”. Brand manager Genna Burchell said: “As the Beer of Barcelona,…