Westons looks to boost cider sales with off-trade promotion

Westons Cider has launched an on-pack promotion for its Stowford Press range as brand owners strive to drive cider sales among off-trade retailers throughout…

WSTA adds four to board in diversifcation drive

The Wine & Spirit Trade Association has named four new members of its board, after a recruitment campaign aimed at diversifying its composition. The organisation…

How drinks retailers can use data to drive loyalty – analysis

From offering insights into shopping behaviour to providing personalised recommendations for customers, Rachel Badham explores how consumer data can drive loyalty Customers are often…