The low and no-alcohol category has continued its off-trade momentum into 2023, growing in value by 11% against the backdrop of a total alcohol category which declined by 2.5%. The drinking occasion for low/no is wider than ever, with more people choosing to moderate their drinking more regularly than ever before. In our recent NIQ State of the Nation survey we found…

The trade is no stranger to headlines about younger people drinking less. And the latest intel from research firm Euromonitor International not only reaffirms this notion, but also offers some insights into what they are drinking, where and why. Gen Zers, Euromonitor says, are causing a shake up in the alcoholic and non-alcoholic universes, “ushering in a new era of mindful drinking, sober curiosity and…

Spirits industry giant Diageo has announced a new campaign to support parents in preventing underage drinking.  Based on research commissioned by Community Alcohol Partnerships (CAP), Diageo is collaborating with influencers to highlight the dangers of underage drinking.  Demonstrating the role of parents in preventing underage drinking, the research found that 53% of parents have allowed, or would allow their children to have…

Who is drinking low and no-alcohol drinks and when are they drinking them, asks Felicity Carter When The Guardian headlined on the very last day of 2022 that the French were “leading way in alcohol-free drinks boom” there was outrage on social media – but not because the French were turning away from their traditional drinks. “Ahem, Guardian,” tweeted Laura Willoughby, founder of the Club…

In the 10 years since Dry January began, drinking habits have become more diverse and there’s no longer a simple polarisation between teetotallers and drinkers. Low and no-alcohol drinks aren’t just for the sober, and consuming moderately is front of mind for many people. Does tapping into this new complexity bring a mass-market opportunity or is low/no still a niche category?  Hayley Spencer, account…

Cutting down and cutting out is increasingly big business in the drinks industry. Lucy Britner looks at the key stats and trends for low and no in 2023 Almost 9 million drinkers are said to be taking a month off booze this January. According to new research by Alcohol Change UK, the charity behind Dry January, that number is around 1…

Click the cover to read the digital edition. …