Sales of beer, wines and spirits in the off-trade fell in the four weeks to June 15, as wet weather dampened performance. According…
Sales of beer, wines and spirits in the off-trade fell in the four weeks to June 15, as wet weather dampened performance. According…
Discounters have opened more new shops in the past five years than supermarkets and convenience stores in what research company LDC is calling a “car crash” for the multiples. The Local Data Company monitors the presence of supermarkets, convenience stores and discounters in towns and regions around the UK. This year supermarket openings have slowed to 2.2%, down from a peak of 15.3% in 2012,…
Bargain Booze is fighting back against the rise of the discounters with an ad campaign straplined Aldi Shmaldi. Full-page spreads ran in today’s Sun, Liverpool Echo and Manchester Evening News, and the four-week-long push will also include outdoor billboard ads, telephone boxes and digital media. The ads pastiche the discounters’ own price comparison ads in what parent company Conviviality Retail is calling a “cheeky twist”.
Tesco is drastically reducing its wine range to arrest haemorrhaging sales as the discounters’ growing dominance forces sweeping changes across the big supermarkets. Suppliers are braced for a significant cull as the number of lines falls from around 900 to 600 following a complete overhaul of Tesco’s buying team as it slashes head office costs. New wine buying manager James Davis MW joins later this…
Waitrose and the discounters have been the biggest winners in still wine over the past year, significantly outpacing rivals’ sales and snatching their customers. Tesco suffered the worst sales across all the supermarkets as shoppers switched to other retailers, according to the latest Kantar Worldpanel figures. The still wine market saw value sales increase by 3.6% in the 52 weeks to February 1, 2015, while…
One offers “big brands, big savings”, the other “top brands, bottom prices”. They’re the new discounters threatening to make their mark on the alcohol category in the same way that Aldi and Lidl have before them. B&M Stores and Home Bargains have crept under the radar of many in the wine trade, with mention of their name bringing blank looks from some over the past…
Leading suppliers claim the major supermarkets’ “obsession” with discounters could risk the health of the sector if they fail to develop a point of difference in the face of growing competition. One influential player told OLN commercial conversations with the big four – Tesco, Asda, Sainsbury’s and Morrsions – were increasingly dominated by discussions about its trading relationships with Aldi and Lidl, which are winning…
