Desperados offers festival tickets via on-pack promotion

Desperados is inviting fans to ‘Reclaim the Party’ with its latest on-pack promotion. Shoppers will be in with a chance to win tickets to UK…

Heineken launches Desperados Dos for late night occasion

Desperados Dos, a new variant in Heineken’s tequila-flavoured beer portfolio, is being launched to tap into the late-night drinking occasion. The newcomer has a higher…

Heineken creates small can formats for Desperados and Old Mout

Heineken has unveiled packaging extension for two of its brands: Desperados and Old Mout. The activity is designed to drive category value by helping retailers…