Croft sherry has undergone a brand refresh in a move to engage a new generation of sherry drinkers while maintaining the traditional essence of…
Croft sherry has undergone a brand refresh in a move to engage a new generation of sherry drinkers while maintaining the traditional essence of…
Treasury Wine Estates (TWE) is launching a new pack design for its Blossom Hill varietals portfolio. The brand has refreshed the labels across the entire varietal’s portfolio, set to be complete and rolled out by May. The new, refreshed packaging has a “more modern and sophisticated feel” with the aim of recruiting new and younger consumers into the wine category and attract new audiences to…
Ridgeview Wine Estate has launched its first new wine in a decade, to mark its 25th anniversary as “pioneers in English sparkling wine”. Ridgeview Oak Reserve NV has a new label design and packaging to highlight the fact the producer continues to be a driving force in the English sparkling wine industry. Director of Winemaking, Simon Roberts, was inspired by his love of subtly oaked…
Big Drop Brewing Co, has revealed a new design of its range of non-alcoholic beers. The company, which describes itself as “one of the world’s first dedicated alcohol-free brewers”, has unveiled a new look with a brighter and bolder design for its beers. The new packaging has taken inspiration from each of the beers, representing elements of the flavour, colour and aroma of each different…
As glass bottles gradually fall out of favour with brewers, one specialist drinks retailer in north London has taken this format shift to heart. House of Cans, a tiny beer bar and off-licence, is pushing a can-only concept that it hopes will set it apart from more traditional craft beer bottle shops. Simon Brown, House of Cans director and one of its…
DRN gets the lowdown on how wine branding has changed over the years from expert Abigail Barlow. Award-winning drinks design agency BD Creative has been renamed Barlow & Co as it celebrates its 21st birthday. Abigail Barlow set up the firm back in 1998 and it has since worked with leading retailers including Asda and Spar, large global brands such as McGuigan and boutique producers…
Lone Wolf, the BrewDog-backed craft distiller, has unveiled a brand refresh for its gin and vodka brands. The move comes as the distillery looks to improve differentiation between its core spirits range as well as aligning the spirits bottles more closely with other creations in its portfolio. The refresh is also designed to increase visibility of the bottles on shelf. The new design for Lone…
Winter is coming and Johnnie Walker has launched a limited edition whisky to cash in on the enduring popularity of hit show Game of Thrones. White Walker by Johnnie Walker pays homage to the legions of undead wights that are gearing up to plague Westeros in the show. It is based on George R. R. Martin’s A Song of Ice and Fire series, in which…
