Casillero del Diablo is launching a new consumer campaign to drive awareness of its white wines. With a creative showing the legendary ‘devil’ iconography in the fresh context of Casillero del Diablo’s white wines, the focus is on the seasonality and quality of its Sauvignon Blanc, Chardonnay and Pinot Grigio. Casillero del Diablo may be better known for its red wines but Casillero del Diablo…

Chilean wine brand Casillero del Diablo is entering the Spanish wine category in the UK with the launch of a varietal Tempranillo wine. The wine was sourced by Max Weinlaub, lead winemaker on the project at brand owner Concha y Toro, from Bodegas Ignacio Marin in the small northern Spanish region of Cariñena. The region doesn’t feature on the label as the…

Casillero del Diablo, Concha y Toro’s biggest brand, has announced a major TV push for its ‘Wine Legend’ campaign in the run up to Christmas 2020. The brand’s 20-second advert will appear across ITV, Sky and Channel 4 between November 26 and December 13, 2020, when it is calculated to reach over 62% of ABC1 adults. The producer said the brand’s long-term partnership with Sky…

Concha y Toro grew off-trade sales by 18.3% in the 12 weeks to January 5, 2019, to cap a strong year for the South American wine supplier. It vastly outstripped the performance it delivered during the same period in 2017, with core brands Casillero del Diablo, Trivento and Cono Sur leading the charge. That amounted to an extra £14.4 million in sales during the 12-week…

Casillero del Diablo has launched a new premium tier, which aims to “champion regions in Chile which people don’t know so well”. The first of these new Reserva Especial wines will be a Cabernet Sauvignon from the Cauquenes region, priced at £10 rrp. Winemaker Marcelo Papa, who has overseen the Casillero del Diablo wine brand  – part of the Concha y Toro stable – for…

Casillero del Diablo is gearing up to launch its biggest ever raft of activity for the build up to the Halloween trading period. The Chilean brand’s campaign is designed to support its branding as ‘The Official Wine of Hallowine’, comprising an array of instore promotions and support materials and a “unique experiential event”, which will be held on Halloween itself (31 October) in Shoreditch, London.

A family making site specific, fruit forward wines is targeting UK independent wine merchants that can hand sell its premium Spanish range. The Del Yerros sold their pharmaceutical business in 2002 to set up Vinedos Alonso del Yerro in Ribera del Duero on a 26ha plot. It has since expanded into Toro and produces 60,000 to 70,000 bottles a year of flagship wine Alonso del…