Asahi in Rugby World Cup campaign

Japanese beer brand Asahi Super Dry will be the subject of a £1.3 million campaign from this month, as brand owners look to highlight its…

Budweiser targets football fans with Women’s World Cup campaign

Budweiser has launched its football-focused off-trade campaign ahead of the FIFA Women’s World Cup, which the brand is set to sponsor. Budweiser –…

How drinks retailers can super-size summer sales – part 1

Key categories stocked up? Check. Chillers in working order? Check. But what else can retailers do to gain an edge this summer? Nigel Huddleston…