Gin infused with cucumber is set to battle for shelf space

The English Drinks Company has launched Cucumber Gin, described as a smooth aromatic gin with a subtle cucumber infusion. The premium gin is hand-crafted and…

Diageo tips Gordon’s Elderflower to dominate category

Diageo hopes that the new elderflower variant of Gordon’s gin will eventually account for more than a tenth of the brand’s sales. The drinks giant…