Foster’s, is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s return to sports sponsorship for the first time in a decade. The deal will be supported by a nationwide campaign appealing to cricket fans across the country throughout the summer. David Forde, MD of Foster’s owners Heineken, said: “We’re…

England’s record-breaking bowler James Anderson has launched his own beer in partnership with Marson’s and won a listing at Morrisons. The cricketer, who this month broke Sir Ian Botham’s for England Test wickets, has crafted a 3.8% abv pale ale called King of Swing – his nickname as a swing bowler.  The label on the bottle features him in action, along with the three lions…

Accolade has signed a three-year deal for the UK’s bestselling wine brand Hardys to become the wine partner of the England cricket team. The team is enduring a rough spell and recently suffered the humiliation of a whitewash in Australia, losing the Ashes 5-0 to their greatest rivals. But Accolade has decided to cheer the England Cricket Board up by sponsoring the team with the…

Bombardier is sponsoring Talk Sport’s coverage of the England cricket team’s Ashes campaign in Australia. Further TV ads and POS featuring Rik Mayall’s character William Charles Bedford will build on Bombardier’s links to the cricket team. Marketing manager Emily Hudson said: “There’s a real affinity between Bombardier and cricket, as they’re both very English and reliable with just a touch of eccentricity.” Bombardier also sponsors…

Greenall’s Gin has timed its new sponsorship of Lancashire Country Cricket Club perfectly as the biggest match in cricket heads to the team’s Old Trafford home on Thursday. The London gin brand has signed a five-figure deal to become the official gin at the team’s ground until July 2014. This week the England team head to Old Trafford to play Australia in the third Ashes…