Edrington highlights drinking occasions in new podcast

Edrington UK has launched a podcast series, as it looks to explore opportunities for dark spirits. The Stillhouse Podcast, hosted by Our Whisky founder Becky…

Pernod Ricard lines up Jameson Connects digital campaign

Pernod Ricard has launched a digital platform for its Jameson Irish whiskey brand, positioned as a “not so serious whiskey club”. Jameson Connects works using…

How drinks brands can beat the barriers to organic social media engagement

As social media becomes increasingly competitive for drinks brands, platforms are changing their business models to propel paid content to the top of consumers’…