The trade organisation for France’s Languedoc appellation has launched a new campaign, as it looks to simplify the message around the region’s wines and attract new consumers. “The core of the identity is based on vibration,” said Olivier Legrand, director general of marketing for the Conseil Interprofessional des Vins du Languedoc. “Everything is based on a vibration – the colour, the sounds, the smells. Vibration…

From reducing paper waste to providing consumers with a clear view of a brand’s sustainability credentials, Rachel Badham explores how the latest digital technology can assist sustainability-focused drinks producers and retailers For drinks brands and retailers, sustainability initiatives are no longer optional. As more consumers look to prioritise sustainability when making a purchase, it is more important than ever that the drinks industry…

Trade associations have welcomed a fall in inflation rates, but warned that both businesses and consumers continue to face challenges. The UK inflation rate fell to 7.9% in June, down from 8.7% in May, driven by a drop in motor fuel prices. The Office for National Statistics said that food prices rose in June 2023, but by less than in June 2022, also leading to…

Cobra Beer has announced packaging redesigns across its entire range as brand owners look to consolidate Cobra’s status among foodies, particularly as consumers are increasingly inclined to try new cuisines. The rebrand, which will be coupled with a food-centred campaign called ‘Where There’s Spice, There’s Cobra’ – aims to highlight Cobra’s potential to pair with Pan-Asian cuisine, and in particular, spicy food. …

A new report has highlighted new behaviours that are driving interest in alcohol-free drinks. The report, Free Spirited: Demystifying the audiences of alcohol-free was produced by mindful drinking experts Club Soda and market research company The Mix Global. According to their findings, consumers are “more conscious than ever” of the impact alcohol has on their overall health and performance, while also being more open…

As Casillero del Diablo launches its latest campaign, Simon Doyle, Concha y Toro’s general manager for the UK, discusses the importance of communicating directly with consumers, and how the company is navigating the challenges of inflation and duty hikes With brands such as Casillero del Diablo and Trivento under its umbrella, Concha y Toro has a strong presence in the UK off-trade, including listings…

Opihr gin has announced its first-ever out-of-home advertising campaign with a nod to summer travel as the brand owners look to educate consumers about the gin’s flavour profile. The brand’s ‘Let the taste take you there’ campaign will see adverts placed across the London underground with the aim of reaching 6.8 million consumers.  The adverts aim to highlight the botanicals, such as…