Pernod Ricard lines up Jameson Connects digital campaign

Pernod Ricard has launched a digital platform for its Jameson Irish whiskey brand, positioned as a “not so serious whiskey club”. Jameson Connects works using…

Majestic pledges “ambitious growth” as sale to Fortress is completed

Majestic Wine has confirmed it will be keeping all of its 190 stores open following the company’s acquisition by US firm Fortress Investment Group. Under…

Conviviality ramps up franchise connection

Conviviality Retail has launched two initiatives which it says will improve franchisee involvement in the group. The Bargain Booze and Wine Rack operator…