It’s not every day you find yourself in the charts with Kylie, but James Halliday, Diageo GB’s commercial director for take-home, appeared among this…
It’s not every day you find yourself in the charts with Kylie, but James Halliday, Diageo GB’s commercial director for take-home, appeared among this…
Virgin Wines has reported a drop in revenue for the six months ending December 31, 2022. The online retailer said yesterday that total revenue for the period was £33.7m, down from £40.5 million in the same period a year prior. The company blamed several factors, including the cost of living crisis, bad weather, postal strikes and its implementation of a new warehousing system. Virgin also…
Last July, Treasury Wine Estates’ Tony Watson switched from commercial director for UK & Ireland to be the EMEA general manager at the new Premium Brands division. Almost a year into the job, Watson tells Lucy Britner about taking 19 Crimes beyond wine, a non-alcoholic Wolf Blass and TWE’s financial commitments to sustainability. First, some housekeeping: The Premium Brands business unit was…
Premium spirits distributor and brand innovator, Drinksology Kirker Greer, has announced the appointment of John Soden as Chief Commercial Officer to support its global growth and distribution strategy. Soden, who has extensive experience in the beverage industry, will be tasked with developing the global reach and brand awareness of the Kirker Greer portfolio, which includes brands such as Jawbox Gin, Ginato Italian Gin and Bowsaw…
Treasury Wine Estates (TWE) has announced its Australian wine brand, Wolf Blass will bring back its ‘Here’s to the Chase’ TV commercial this winter. The commercial will return to screens until December 27 using Finecast, the video on demand platform. Finecast VOD provides broadcasters and content platforms across the UK with the ability to provide targeted advertising via a single access point on TV –…
Majestic Wine’s on-trade arm has sent a letter to its hospitality customers suggesting they may be able to redeploy their staff on a short-term basis into Majestic’s retail stores, rather than facing difficult decisions to reduce hours or let people go. In the letter, Olivia Fitzgerald, managing director of Majestic Commercial, said: “We understand the situation you are currently facing is unprecedented, and the measures…
Treasury Wine Estates has unveiled a new campaign for its Wolf Blass wine brand. “Here’s to the Chase” is a TV commercial, which will make its debut from March 16 to June 30, across Finecast Video on Demand (VOD) and Sky Adsmart TV broadcast platforms across the UK. The commercial will also be overlaid with a clickable and trackable Urchin tracking Module (UTM) link to…
Berkmann Wine Cellars will reveal its new pricing strategy for 2019 and it has announced it plans to freeze prices until March 2020, to protect customers from “potential Brexit fall out”. The importer will go live with new prices from March 18, 2019, which will be frozen until March 1, 2020. This pricing policy excludes any additional tariffs in the event of a No Deal…