Southern Comfort Black heads over to UK

Hi-Spirits is launching a new blend of Southern Comfort into the UK, supported by a marketing campaign targeting younger drinkers and American whiskey fans. Southern…

Brown-Forman sells Southern Comfort to Sazerac for £378 million

Brown-Forman is to sell its Southern Comfort and Tuaca brands to Sazerac for £378 million, the company announced today. Brown-Forman acquired Southern Comfort in 1979…

Southern Comfort offers to put your mug on a mug

Southern Comfort has launched a marketing campaign called Go Drink Yourself! that encourages drinkers to create their own cocktails in a bid to win prizes.