Hi-Spirits is launching a new blend of Southern Comfort into the UK, supported by a marketing campaign targeting younger drinkers and American whiskey fans. Southern…
Hi-Spirits is launching a new blend of Southern Comfort into the UK, supported by a marketing campaign targeting younger drinkers and American whiskey fans. Southern…
Bacardi Brown-Forman Brands is relaunching a Southern Comfort TV ad in which a barrel-chested man with a round belly and mob-displeasing swimming trunks saunters along a beach. It said the Whatever’s Comfortable campaign caused a 500% spike in popularity on the brand’s social media pages and received more than 1.5 million views on You Tube. BBFB said it was “well-received by critics and consumers alike”,…