Pernod Ricard has partnered with The Coca-Cola Co to launch RTD Absolut & Sprite. The move follows a similar tie-up between Brown-Forman’s…
Pernod Ricard has partnered with The Coca-Cola Co to launch RTD Absolut & Sprite. The move follows a similar tie-up between Brown-Forman’s…
Coca-Cola European Partners (CCEP) is offering consumers “a summer of unforgettable experiences” with a new Coke Summer campaign, which will also feature across Sprite, Fanta and Dr Pepper for the first time. Consumers will be able to enter codes printed on promotional packs between June 25 and August 26, and instant winners can choose from one of ten once in a lifetime experiences, from whale…
Coca-Cola European Partners (CCEP) has revealed its Christmas campaign,which includes a return of the iconic Coca-Cola Christmas Truck Tour, the ‘Holidays Are Coming’ TV advert, limited edition Christmas packs and sponsorship of Capital FM’s Jingle Bell Ball. The festive packs, which roll out from mid-November, will include the iconic image of the Sundblom Father Christmas enjoying a bottle of Coca-Cola. The graphics will feature across…
Fentimans has launched a canned range of its most popular botanically brewed flavours. The naturally flavoured drinks, in flavours of Rose Lemonade, Curiosity Cola, Wild English Elderflower and Cherry Cola; are now available in on-the-go 25cl slim can format from £1.30 each. Andrew Jackson, marketing director, said: “Fentimans has evolved as a company, in the early 20th century our drinks were delivered in stone jars,…
Coca-Cola European Partners (CCEP) has unveiled a new £4.5m advertising campaign to support Coca-Cola Zero Sugar, which it says is now the fastest growing of the top five cola brands in Great Britain. The campaign features bus advertising and digital marketing as well as a 20-second television commercial that runs until the end of February, designed to further highlight the benefits of the reformulated product.
Leading drinks producers have voiced their disappointment about the UK’s new ‘sugar tax’ introduced in last week’s budget, and are thought to be considering a legal challenge. Under the proposals, which are set to come into effect in 2018, drinks containing more than 8g or sugar per 100ml will face a charge of 24p per litre, while products with between 5g and 8g of sugar…
Coca-Cola GB has launched a TV and print campaign giving information on the calorie count of its products as part of a global push the company said was aimed at “explaining the importance of energy balance to manage weight”. James Quincey, president for Coca-Cola in Europe, said: “Obesity is a serious problem and I am determined we will take more action to help address it.”…
