Did the pandemic put paid to hard seltzers’ potential? Are people really sharing large bottles of premixed cocktails at home? Or are we all just happy with gin in a tin? Lucy Britner investigates the ever-evolving world of the RTD By now, we’re all familiar with the proliferation and segmentation of RTDs – the spirit/mixers, the high-abv cocktails, the 100-calories-a-can, the hard seltzer…the cast has…

Samuel Gelston’s whiskey has launched a new campaign, Gelston’s Gold Rush, in partnership with Belfast-based mixologist Emily Doherty. The brand was purchased in 1869 by Harry Neill who, according to Gelston’s, made his fortune in Australia’s 1851 gold rush. With a focus on the history of Gelston’s whiskey and its links to the 1851 gold rush , Doherty has created two whiskey-based cocktails as…

Drinks specialist Belle Lawrence from social media consultant Immediate Future uses Brandwatch analytics to deliver insights into at-home drinking habits The pandemic brought an increase in drinking at-home, a trend that shows no sign of slowing, according to Brandwatch analysis of more than 40 million UK social media posts and conversations that took place in the six months to March 14. Discussion on the planning…

Last summer we were still somewhat held back by Covid rules. Restrictions did not fully lift in England until July 19 and, while the on-trade was open, the number of people able to meet in a group was limited and many consumers were still cautious of large crowds. With a return to normality on the cards for the UK, what can we expect from shoppers…

Pernod Ricard has joined Diageo in highlighting the resilience of the UK off-trade in its latest set of results. Pernod Ricard’s UK’s off-trade performance in the six months to 31 December was driven by brands such as Jameson, Malfy Gin and Havana Club, with the company’s UK CEO David Haworth highlighting Havana Club 7-year-old. Haworth said the company maintained retail spirits share…

As we approach the run-up to the festive season, Drinks Retailing explores the key trends in wine, spirits and RTDs shaping this year’s peak sales period 1. Home entertaining At-home cocktail making and online inspiration such as masterclasses will be key to driving incremental trade-up within premium spirits and wine over the festive period, according to Pernod Ricard UK. Research conducted…

Aldi has partnered with TV mixologist and World of Zing pre-mixed cocktails founder Pritesh Mody to create a range of festive cocktails. Mody, who has worked with the supermarket on previous projects, has come up with five cocktail ideas featuring Aldi products, as the retailer looks to tap into home cocktail making. The products, from the 2021 Autumn Winter spirits range, include…