RTD brand Moth has launched an OOH advertising campaign with a focus on its pre-mixed Margarita cocktail.  Running until July 17, the ‘Take us with you’ campaign will see advertising across the London underground as well as ads in other major UK cities such as Brighton, Manchester and Bristol. The OOH campaign will be supported by digital and social media activity. The…

As consumers look to celebrate the father figure in their lives, the drinks industry is stepping up to stock home bars and create occasions. Drinks Retailing rounds up a few top tips and tipples  OCCASIONS From barbecues to brunches, buffets and banquets, Father’s Day is a good excuse for a get together, and retailers can make the most of the opportunity with some simple…

Danish pre-mixed and organic cocktail brand Nohrlund has lined up a partnership with live entertainment company Live Nation UK. The Nohrlund and Live Nation partnership, which launches this month, will see Nohrlund become the exclusive pre-mixed cocktail partner across Live Nation UK events, including 22 festivals and 21 venues in the UK. The tie-up starts at Academy Music Group venues in April and at The…

As the home cocktail-making trend grows, Millie Milliken looks at some of the component drinks that are seeing an increase in demand It’s not exactly breaking news that the pandemic saw a rise in at-home cocktail making.  While bars and brands quickly moved to bottled or vac-pack cocktails for consumers to enjoy during lockdown, cocktail ingredients beyond the core base spirits also enjoyed a…

From how spirits are packaged to how they reach the consumer and who promotes them, Maverick Drinks co-founder Michael Vachon pinpoints the most important trends in spirits for retailers Every brand in a can Brands such as Gordon’s have long been available as a gin in a tin, but with the RTD market projected to continue outpacing the growth of the wider spirits category, it…

Pernod Ricard has joined Diageo in highlighting the resilience of the UK off-trade in its latest set of results. Pernod Ricard’s UK’s off-trade performance in the six months to 31 December was driven by brands such as Jameson, Malfy Gin and Havana Club, with the company’s UK CEO David Haworth highlighting Havana Club 7-year-old. Haworth said the company maintained retail spirits share…

As we approach the run-up to the festive season, Drinks Retailing explores the key trends in wine, spirits and RTDs shaping this year’s peak sales period 1. Home entertaining At-home cocktail making and online inspiration such as masterclasses will be key to driving incremental trade-up within premium spirits and wine over the festive period, according to Pernod Ricard UK. Research conducted…