Pernod Ricard teams up with The Coca-Cola Co in RTD push

Pernod Ricard has partnered with The Coca-Cola Co to launch RTD Absolut & Sprite. The move follows a similar tie-up between Brown-Forman’s…

Coca-Cola eyes off-trade in RTD launch: “the convenience sector is key for RTDs”

Coca-Cola is arguably the most recognisable soft drink in the world. And now, in a first, its brand owners are tapping into the rapidly…

Rockstar Spirits secures loan to expand the business with new rums

Rockstar Spirits has secured a five-figure loan to expand the business, following the success of its Two Swallows rum range, which was recently selected…