Since forming Club Soda in 2015, Laura Willoughby has been championing mindful drinking, but it’s not always been an easy job. She shares three things she learned about the complications of wholesale, building an emerging category and the nature of the trade Wholesalers are conservative gatekeepers of what society drinks In the on-trade, most venues don’t want to order from…

Club Soda has announced that it will be launching its first European drinks summit, set to take place in Amsterdam this year.  Happening on 21 April, the No, Low & Mid-Strength Drinks Summit marks the first of its kind in Europe.  With sponsorship from PB Creative, Club Soda said that ticket prices have been kept intentionally affordable to accelerate the growth of…

At Club Soda’s No, Low & Mid-Strength Summit, a session hosted by Nudge PR explored how trade and consumer media can amplify the fast-evolving low & no category. Jo Gilbert reports from the panel. Few drinks categories have undergone such a rapid transformation, or created such fierce competition, as low & no alcohol. And few people know the pace of this…

Club Soda, the mindful drinking movement, has announced the headline speakers for its No, Low and Mid-Strength Summit, taking place on 21–22 October at the Coin Street Neighbourhood in Waterloo, London. The two-day summit will gather global leaders in the no, low & mid-strength drinks sector, including founders, policy experts, mixologists and innovators, said Club Soda.  The sessions will cover…

The moderation movement is no longer considered niche, according to Club Soda’s newest report.  Ten years ago, the ‘mindful drinking movement’ dubbed Club Soda was founded by Laura Willoughby, who identified that a lack of quality alcohol-free drinks was getting in the way of consumers making healthier choices. Ten years on, nearly half (48%) of UK adults regularly enjoy alcohol-free drinks.

Majestic Wine has announced a partnership with the low and no-alcohol specialists, Club Soda.   The retailer said the move is in response to low and no-alcohol sales increasing 600% at Majestic since March 2022.   The collaboration will result in Majestic customers having a wider range of low/no drinks, across all 212 stores.   The range includes Eisberg 0% wines, Moderato…

September saw the first day-long conference dedicated to low and no alcohol.  The aim, says organiser and Club Soda founder Laura Willoughby, is to unite the industry and use the findings to create a white paper to guide the category into the future. Lucy Britner reports   “There’s a really exciting future if we don’t fuck it up,” Seedlip founder Ben Branson tells…