Diageo Reserve has extended its ultra-premium Ciroc vodka portfolio with the addition of a limited-edition, Black Raspberry variant. The new launch marks the brand’s first…
Diageo Reserve has extended its ultra-premium Ciroc vodka portfolio with the addition of a limited-edition, Black Raspberry variant. The new launch marks the brand’s first…
Diageo Reserve has launched a new Pink Grapefruit variant of its luxury vodka, Ciroc, exclusively for the UK market. Ciroc is crafted using vodka that is five-times distilled from fine French grapes. The first citrus offering for the brand has been developed to offer an “expertly blended combination of the smooth taste of Ciroc with real citrus extract from the peels and oils of pink…
Diageo has launched a peach variant of super-premium vodka brand Ciroc. The drinks giant launched red berry and coconut variants last year and hailed their impact in driving growth in the category. Nick Temperley, head of reserve brands at Diageo, said: “Consumer demand for premium vodkas continues to grow, with flavoured vodkas helping to drive this trend. Ciroc is the fastest growing super premium vodka…
Diageo has brought a Red Berry flavour of its Ciroc super-premium vodka to the UK. The flavour was launched in the US in 2010 and the company sees sales potential in the UK where combined CGA and Nielsen figures show total market annual growth of 19.5% for flavoured vodka in the year to June. That growth has been fuelled by Diageo’s heavy support for…
