Pernod Ricard’s Chivas Brothers unit has announced plans to open its first whisky distillery on Scotland’s isle of Islay. The distillery (artistic render…
Pernod Ricard’s Chivas Brothers unit has announced plans to open its first whisky distillery on Scotland’s isle of Islay. The distillery (artistic render…
Chivas Brothers has announced it will dedicate its pitch-side advertising space to support the Covid-impacted charity, MND Scotland (Motor Neurone Disease Scotland), when Manchester United hosts its first Premier League game back at Old Trafford this Wednesday evening. The pitch perimeter digiboards – that would usually promote the whisky – will also feature MND Scotland’s text to donate number, helping the organisation reach a vast…
Chivas Brothers has launched the Chivas Extra 13 collection of four 13 year-old whiskies aged in four different casks, including a first for Scotch whisky: a Mexican Tequila finish. The new collection, which is inspired by pioneering whisky blenders and founding brothers James and John Chivas, aims to show how the casks used for the maturation or finishing process imparts its own unique characteristics onto…
Laurent Lacassagne is leaving his role as chairman and chief executive at Chivas Brothers after 30 years at Pernod Ricard. Lacassagne held several positions at the French drinks giant, including chief financial officer and director general Europe, before taking the top job at its Chivas Brothers arm. He is replaced by Jean-Christophe Coutures, who previously served as chairman and chief executive of its Irish Distillers…
Chivas Regal is introducing its first blended malt whisky, which comprises a blend of five Speyside signature single malts. The five malts used to create Chivas Regal Ultis (rrp £180) have each been selected in homage to five generations of Chivas Master Blenders. Magin Trewhella, head of marketing for dark spirits at Pernod Ricard UK, said: “Our master blenders have been at the heart of…
Chivas Regal is introducing its first blended malt whisky, crafted from five of Speyside’s signature single Malts. These five Malts used to create Chivas Regal Ultis (£180) have been selected in homage to five generations of Chivas Master Blenders. Magin Trewhella, head of marketing for Dark Spirits at Pernod Ricard, said: “Our master blenders have been at the heart of Chivas Regal since 1909, during…
Pernod Ricard has chosen three brands – Jameson, Chivas Regal and Brancott Estate – to focus its marketing efforts on in the run-up to Christmas. New Zealand wine brand Brancott Estate will feature in a new TV ad, Jameson will appear on billboards across the UK and Chivas Regal is the subject of a new campaign backed by Oscar-nominated actor Chiwetel Ejiofor. Marketing director Patrick…
Chivas Brothers said it is confident in long-term growth potential for Scotch whsiky after announcing production will start at its new distillery later this month. The Dalmunach distillery on Speyside is the 14th operated by Chivas Brothers, the Scotch and gin arm of Pernod Ricard, and has the capacity to produce 10 million litres of whisky per year. Scotch export figures nosedived in the…
