Les Grand Chais de France repositions JP Chenet to attract female millennials

Les Grand Chais de France (LGCF) is taking its JP Chenet brand in a new direction to target a younger millennial audience. The activity, which…

JP Chenet puts weight behind single serve format

JP Chenet is launching its latest marketing campaign across five UK cities this month. The campaign, which aims to reinforce JP Chenet’s position as market…

JP Chenet gets a contemporary new look

JP Chenet, owned by Les Grands Chais de France, has unveiled a packaging refresh as part of the brand’s evolution and to give the range…