Channel 4 is partnering with Aldi to broadcast its Grow with Aldi food and drink producer competition in a TV series that will air later this year. Platforming local British food and drink suppliers, the show is calling for applicants to appear in the six-part series, including alcohol producers.  Each episode will follow a group of suppliers as they visit a supermarket to pitch…

Quintessential Brands has created a head of convenience role, as it looks to grow the convenience channel.   The position will be filled by Andy Williams, who joined Quintessential nearly two years ago as national sales manager for the on-trade. He has worked in the drinks industry for 20 years.  James Lousada, CEO Quintessential Brands, said: “The convenience sector is a key area of focus for…

Campari has launched its first NPD for the Aperol brand in the UK market. The Aperol Spritz Kit features a smaller 35cl bottle of Aperol and a 37.5cl bottle of Cinzano Prosecco DOC. The kit is launching in the convenience channel, with an RRP of £16. Each kit contains ingredients for 4-5 cocktails. Sandra Brunet, marketing director, Campari Group UK, said: “Whilst the Aperol Spritz…

BWS sales returned to growth at the end of March 2021 as consumers prepared for the end of the first stage of lockdown. Sales were up 13% compared to the same week in 2020, according to Nielsen data. The growth swung in favour of grocery multiples, which saw sales rise by 26% as shoppers started the bigger Easter shop. In contrast BWS sales were down…

Maverick Drinks has appointed five new hires in its sales team. Adam Talbot joins from Quintessential Brands where he held the position of Off Trade Commercial Manager. In his new role he will be responsible for the National Retail channel, helping to grow the channel with key customers. After gaining experience looking after accounts such as Amazon and Ocado at Sipsmith, Nick White joins…

Disaronno has launched a new TV ad campaign for the run-up to Christmas on channels including Sky, MTV and Channel 4.  The ad is inspired by the Italian concept of La Dolce Vita – or the good life – and is set in Rome. The campaign ends a busy year for Disaronno which has included the launch of the Disaronno Velvet cream liqueur. Brand owner…