Thatchers Cider has unveiled a new marketing campaign for 2021. The Thatchers British Cider Time campaign will hero “those cider moments we all want to share”. Implemented across spring and summer, the multi-media campaign will lead with Thatchers – The Family Cider Makers TV ad, whilst giving each cider brand a chance to shine and resonate with their target audiences. Martin Thatcher, managing director and…

OurWhisky is set to launch its first virtual whisky festival with the aim of connecting whisky fans with their favourite distillers and blenders around the world, while also raising money for those affected by the coronavirus pandemic. The festival will run over four consecutive Thursday evenings from April 30 to May 21 and it promises to welcome “some of the world’s greatest whisky makers” who…

Bottles of B by Black Tower White will soon sport new neck collars, offering consumers a chance to win a luxury weekend for two. The neck collar promotion, which is running now, encourages customers to nominate the unsung heroes in their lives to “‘B’ Our Champion” for a chance to win a luxury weekend for two in London, including a West End Show and a…

Magners has launched a consumer promotion offering 28 lucky winners a trip to New York to experience one of the world’s biggest St Patrick’s Day celebrations. The Magners ‘Big Apple’ promotion offers consumers the chance to win a place on the plane when they purchase any Magners variant from participating Asda or Co-Op stores. The in-store promotion includes Magners Original bottles and multi-packs, Magners Dark…

Black Cow is launching its first ever on-pack promotion following a collaboration with celebrity chef, Mark Hix. The promotion for UK retailers will run throughout the summer until September 2018, offering the chance to win a bespoke cocktail masterclass  (worth £250) with Black Cow Ambassador and Head Barman at HIX, Duston MacMillan, at Marks Bar.   One winner will be announced per month until September…

Stella Artois has launched limited edition packaging with an on-pack competition to celebrate its fifth year of partnering The Championships, Wimbledon. The packs will be available from May 7 and July 12 and the packaging is designed to “unite the heritage and fan affection for both brands”. Stella Artois is launching an on-pack competition across four variants. The giveaway offers two VIP tickets to The…

Marston’s Brewery is launching a consumer competition offering the chance to ‘brew your own beer’ in its 600-pint innovation brewery, DE14. One lucky winner will brew their own beer with the help of head brewer, Patrick McGinty, and when the beer is ready they will also get the chance to throw a party for 10 people in the DE14 visitor centre at Marston’s Brewery in…