Looking back to this time last year, we were anticipating the impact that a winter football World Cup would have on the beer, wine and…
Looking back to this time last year, we were anticipating the impact that a winter football World Cup would have on the beer, wine and…
Nigel Huddleston takes a bird’s eye view of the category Beer was one of the big winners in the off-trade surge caused by the closure of pubs and restaurants in 2020. After the first week of the first lockdown, NielsenIQ recorded the value of take-home beer sales at 55% ahead of the corresponding week in 2019, and regular uplifts of 40-50% were seen during the…
Although still in its infancy in the UK, the hard seltzers category looks like it has plenty of potential with UK consumers. Sonya Hook reports: The UK’s hard seltzer category is currently worth more than £10.4 million (CGA and Kantar, year to November 2020) but is forecast to reach around £600 million by 2025, equivalent to the current size of the RTD category (Nielsen,…
Off-trade growth stalled at the start of December as consumers flocked back to on-trade venues – where possible – when lockdown restrictions lifted. Nielsen data for the week to December 2 shows growth for the off-trade hit its lowest level since the end of October. Robert Hallworth, Nielsen’s client delivery team leader, said: “That said, value growth for the off-trade is still strong at 17%.
As from today the UK is now in lockdown, for the second time this year. This of course is devastating news specifically for the on-trade, and those that supply this sector, especially with Christmas looming. Last December was worth £2.89 billion to the on-trade, according to CGA data, and November wasn’t far behind with £2.29 billion. Many in the industry estimate the November and December…
Flavoured rum and flavoured vodka were the stand-out performers in off-trade sales for the first week of October, with both categories taking share from the on-trade as a result of the 10pm hospitality curfew. The latest data from Nielsen shows a spike in sales growth for various sectors within spirits. It also shows that total BWS growth remains stable, up by 19%, while impulse is…
Brothers Cider said it has experienced “exceptional results” following the launch of new variants; Red Apple, Tutti Frutti and Marshmallow. The flavoured cider producer saw year-on-year sales increase by 69% for the 52 weeks to June. This follows its momentum in 2019 when it was the fastest growing cider brand in the on and off-trade according to CGA and IRI, and the company, Brothers Drinks…
Brits consumed 1.3 billion litres of alcohol during the UK’s lockdown period, which was almost half the 2 billion litres recorded during the same period last year, according to data from Nielsen Scantrack and CGA. This is despite UK consumers spending an additional £1.9 billion on alcohol in supermarkets since lockdown began, as consumers shifted spend from pubs and restaurants. Nielsen data shows that in…
