The global equity of wine brands has stabilised but has yet to return to pre-pandemic levels, according to the 2022 Wine Intelligence Global Wine Brand…
The global equity of wine brands has stabilised but has yet to return to pre-pandemic levels, according to the 2022 Wine Intelligence Global Wine Brand…
Chilean wine brand Casillero del Diablo is entering the Spanish wine category in the UK with the launch of a varietal Tempranillo wine. The wine was sourced by Max Weinlaub, lead winemaker on the project at brand owner Concha y Toro, from Bodegas Ignacio Marin in the small northern Spanish region of Cariñena. The region doesn’t feature on the label as the…
Casillero del Diablo has announced it has renewed its long-running media partnership with Sky Cinema. The Chilean wine brand, which is currently enjoying 26% value growth (Nielsen, 52 weeks to Oct 31, 2020), has partnered with Sky since 2015. Clare Griffiths, Commercial Director at Concha y Toro UK, said: “The partnership has worked hard to create an ‘owned’ wine drinking occasion, emphasising our wine as…
Casillero del Diablo, Concha y Toro’s biggest brand, has announced a major TV push for its ‘Wine Legend’ campaign in the run up to Christmas 2020. The brand’s 20-second advert will appear across ITV, Sky and Channel 4 between November 26 and December 13, 2020, when it is calculated to reach over 62% of ABC1 adults. The producer said the brand’s long-term partnership with Sky…
Concha y Toro grew off-trade sales by 18.3% in the 12 weeks to January 5, 2019, to cap a strong year for the South American wine supplier. It vastly outstripped the performance it delivered during the same period in 2017, with core brands Casillero del Diablo, Trivento and Cono Sur leading the charge. That amounted to an extra £14.4 million in sales during the 12-week…
Casillero del Diablo has launched a new premium tier, which aims to “champion regions in Chile which people don’t know so well”. The first of these new Reserva Especial wines will be a Cabernet Sauvignon from the Cauquenes region, priced at £10 rrp. Winemaker Marcelo Papa, who has overseen the Casillero del Diablo wine brand – part of the Concha y Toro stable – for…
Casillero del Diablo is gearing up to launch its biggest ever raft of activity for the build up to the Halloween trading period. The Chilean brand’s campaign is designed to support its branding as ‘The Official Wine of Hallowine’, comprising an array of instore promotions and support materials and a “unique experiential event”, which will be held on Halloween itself (31 October) in Shoreditch, London.
Casillero del Diablo and Barefoot have posted strong value growth figures to surge up the table of the UK’s bestselling wine brands. Hardys holds on to the top spot despite a 3% value decline (IRI, year to July 2016) and is comfortably ahead of second- placed Blossom Hill. The Californian brand, which recently transferred from Diageo to Treasury Wine Estates, has seen sales dip 14.5%…
