Fruit cider tipped to continue exponential growth

Westons predicts that fruit cider will account for half the category by 2022 and it has launched Stowford Press Mixed Berries to capitalise on the…

WSET urges trade to increase knowledge of growing sake category

The UK drinks trade has been urged to develop its expertise in sake to capitalise on this burgeoning category.   It is…

Diageo launches new Pimm’s flavour

Diageo is launching Pimm’s Strawberry with a Hint of Mint and backing the new variant with a “six-figure” ad campaign. It will appear in 70cl…