Kronenbourg 1664: new packaging and on-pack promo

Heineken is launching new Kronenbourg 1664 packs across grocery, wholesale and convenience, to follow on from the success of its limited edition Eric Cantona packs.

Cantona kicks off new Kronenbourg 1664 campaign

Heineken has launched a new campaign for premium lager brand Kronenbourg 1664, starring Eric Cantona. The campaign includes a 60-second advert on C4, featuring Cantona…

What exactly defines a ‘world beer’?

Yet again consumer complaints have led to a beer brand being required to change its ads because the industry-funded Advertising Standards Authority has judged them…