Heineken is launching new Kronenbourg 1664 packs across grocery, wholesale and convenience, to follow on from the success of its limited edition Eric Cantona packs.
Heineken is launching new Kronenbourg 1664 packs across grocery, wholesale and convenience, to follow on from the success of its limited edition Eric Cantona packs.
Advertising watchdogs have banned ads for Kronenbourg featuring ex-footballer Eric Cantona because they falsely implied the beer was made in France. The Advertising Standards Authority upheld two complaints claiming the press and TV ads were misleading because they suggested it was brewed in France using French hops. The press ad stated “If you find a better tasting French beer, we’ll eat our berets”, while the…
