Most Wanted Wines is set to promote its canned wines this summer with its first post-lockdown consumer campaign, heading to seaside towns and urban beaches in a specially designed minican van, The Getaway Wheels. The Most Wanted Fizz cans were launched in the UK off-trade in 2017 by brand owner Off-Piste Wines and are the top selling canned wine brand in the UK with 39%…

Westons Cider has unveiled a new £3 million canning line at its Herefordshire mill. The production line, which began packaging 44cl cans of its Stowford Press earlier this month, will produce 12,500 cans per hour, which the company says “reflects the increasing dominance of canned products within the cider category and beyond.” The latest investment in the business also represents a significant step forward, as…

Pernod Ricard UK’s Beefeater Gin is extending into the RTD market with three new varieties. The new RTD 25cl canned drinks come in flavours of Beefeater London Dry Gin & Tonic; Beefeater Pink Strawberry Gin & Tonic; and Beefeater Blood Orange & Tonic. RTD cans are growing +14.7% in value across the Total Off-Trade (Nielsen) and that figure grows in convenience to 38.6%. The Gin…

Canned wine brand Hun has closed its first equity crowdfunding campaign 38 days early after exceeding its funding target. Hun, which claims to be the first canned wine brand to launch a crowdfunding campaign, initially aimed to raise £400,000 but this target was reached less than 24 hours after the public launch. This led them to set a new stretch target of £600,000, which was…

Haig Club, the single grain Scotch whisky produced in partnership with David Beckham, is now available in a pre-mixed RTD canned format for the first time. The RTD format has two variants: Haig Club Clubman mixed with Root Ginger Ale & Lime; and Haig Club Clubman mixed with Crafted Cola. DJ Hageman, Haig Club’s global brand director, said: “At Haig Club, our mission has always…

Kingland Drinks has launched a new canned wine brand, which will is available in Co-op stores now.  Vin Crowd will initially comprise a range of lower-calorie drinks in cans. The trio (each priced at £2.25 per 25cl can) includes a White Spritz, described as “a breath of fresh pear”, a Pink Spritz, represented by the strapline “strawberry feels forever”, and a Botanical Spritz, badged up…

What’s not to love about canned drinks? They are easy to carry and to recycle, and they have successfully made their mark in a number of drinks categories including beer, cider and pre-mixed cocktails. What’s more, the age-old question about whether wine in cans will ever take off in the UK is now being answered with a number of brands reporting strong sales, following…