You’ve heard that consumers are going premium, but do Buzzballz disprove this? Lizzy O’Riordan considers If you’ve been paying attention over the past few years, you’ve probably heard that consumers are drinking less, premiumising more and imbibing lower-abv drinks. Yet, at the same time, an undeniable countertrend is taking place: the rise of Buzzballz. A high-sugar, high-abv, colourful pop of…