Heineken UK promises new calorie labelling for its ciders

Heineken UK has pledged to add new calorie and nutrition labels across all of its cider packaging, while it is also reducing the sugar content…

Heineken aims to bridge gap between mainstream and premium ciders

Heineken has added two artisanal ciders to its Bulmers portfolio under the sub-brand, Bulmers Orchard Pioneers. The new sub-brand, which is a collaboration with two…

Bulmers in trainers giveaway

Bulmers is set to give away 5,000 pairs of trainers in an on-pack and social media promotion. To win a pair of colourful high-top shoes,…
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