Budweiser has launched limited-edition packaging and a scan-to-win competition, as part of its ‘official beer of the English Premier League’ status. The new packs are available in convenience, grocery and wholesale channels nationwide.  The limited-edition Budweiser and Budweiser Zero cans and bottles feature the Premier League trophy and packs also include a scan-to-win AR on-pack competition. Once shoppers scan the QR code they can use their…

Budweiser Brewing Group UK&I has appointed Sunny Mirpuri to the role of sales director for convenience and wholesale. Mirpuri replaces Jessica Markowski, who has left the company. His new role commenced on 6 September. Mirpuri joined BBG UK&I in 2008 and has held several senior roles across the off-trade sales, finance and category management teams. His most recent position was as a commercial director, where…

Budweiser Brewing Group UK&I, a proud part of AB InBev, is bolstering its wholesale leadership team, with two new appointments. Amanda Coverdale, previously Commercial Controller of Off Trade Wholesale, has been promoted to the newly created role of Country Lead for Ireland. Meanwhile, Daria Kuznetsova, will join the brewer to assume Amanda’s previous role as Commercial Controller of Off Trade Wholesale for the UK&I. As…

Budweiser Brewing Group UK&I, has announced the off-trade launch of Bud Light Seltzer, an alcoholic sparkling water with natural fruit flavours. The newcomer, which has already recorded success in the US, comes in flavours of lemon-lime, passionfruit and strawberry, will be available to UK retailers from April 29. The drink contains 95 calories per can and is expected to appeal to drinkers aged under 35…

Budweiser Budvar UK is updating its range with the relaunch of Budvar Reserve, The beer is the brewery’s premium 7.5% abv premium Czech Lager and it is matured for 200 days.  Budvar Reserve, which now as a completely new bottle design and branding, will initially launch through selected off-trade and online retailers this month. The time needed to mature this acclaimed beer at the brewery…

Budweiser Budvar has announced its UK managing director, Simon George, is stepping down from the business. George has held the role for the past six years. He will step down in January and will act as joint managing director until this time, working alongside Jitka Vlčková, who will take over as UK managing director in 2021. Petr Dvořák, Budweiser Budvar NC Managing Director, said: “We…