Wine retailer Broadland Drinks has strengthened its partnership with Whale and Dolphin Conservation (WDC) by establishing a new donation scheme that will see 5p…
Wine retailer Broadland Drinks has strengthened its partnership with Whale and Dolphin Conservation (WDC) by establishing a new donation scheme that will see 5p…
Broadland Drinks has launched a new “multi-country” brand, with the aim of helping consumers find new and interesting wines without it being time-consuming. No Ordinary will initially launch with three wines: a Hawke’s Bay Chardonnay from New Zealand (rsp: 8.50), a Merlot from Moldova (rsp: £7) and a Portuguese Rose. Sauvignon Blanc accounts for more than 95% of New Zealand white wine in the UK,…
Broadland Wineries is installing a new canning line in direct response to the summer success of its Minivino brand. A pink fizz Minivino in a can was added to the range earlier in the year, extending the brand out of its original recyclable cup format. This activity was introduced to meet consumer demand and to fuel Broadland’s ambition for Minivino to be the number one…
Broadland Wineries is developing a number of its brands to extend into untapped opportunities in wine. Research from the producer’s insights team has identified gaps in the market for wine that taps into the demand for alcohol-free and lower alcohol drinks, as well as options for on-the-go occasions. As a result of this it is extending its Three Mills range with an alcohol-free option and…
Broadland Wineries has announced the appointment of Matthew Vowles as national account manager. Vowles joins from Treasury Wine Estates where he was business manager working on Blossom Hill, Wolf Blass, Lindemans and 19 Crimes. Prior to this he worked with Percy Fox, moving over when Treasury bought Blossom Hill. Peter Bisley, sales director, Broadland Wineries, said: “Over the last year Broadland has achieved a significant…
Broadland Wineries is introducing Proudly Vegan, to tap into growing demand from consumers who are making this lifestyle choice. Nearly one per cent of the population is now vegan, which is an increase of 300% since 2006. More than 42% of this group are aged between 15 and 34, and 63% are female. Broadland said it isn’t claiming that Proudly is the first vegan wine,…
Broadland Wineries owner Mark Lansley has cooled talk of turnover growing to £100 million in two years after the sudden departure of chief executive Paul Schaafsma. The Norfolk-based supplier has grown revenue from £8 million to £60 million over the past decade and Schaafsma laid out plans to add another £40 million in two years by bolstering the portfolio with a range of big New…
Broadland Wineries has secured a brand and distribution deal which will bring a number of Australian and New Zealand wines to the UK market. The deal is with Pinnacle Drinks, the exclusive brand supplier to Endeavour Drinks Group, which is the Liquor Division of Australia’s Woolsworths Group.
