Aldi is launching its own wine course to help shoppers navigate the wine aisles. The launch follows research which shows two thirds (63%) of Brits are baffled and a further 57% admit to “feeling daunted” when it comes to buying wine. Aldi’s wine course, which is free of charge, has been donned the “Aldiploma” and the company says it is the first supermarket wine course…

Drinkaware has launched a £1 million marketing campaign designed to encourage more Brits to take drink free days throughout the week. “We’re all going on a no alco-holiday, drink free days for me and you!” is the lilting jingle that is sure to worm its way into your ear over the next eight weeks. It features in a series of radio ads and there are…

The Co-operative has declared that the UK is “stuck in a wine rut” after surveying a thousand shoppers and finding that 52% have been drinking the same stuff for more than a decade. Its study into the nation’s drinking habits found Brits are far more adventurous with food, travel and technology choices than they are with wine. Only one in 10 said they were experimental…

Buoyant beer sales in the retail channel during Euro 2016 drove a 4.8% growth in the category in the second quarter of 2016. On-trade sales dropped 1.9% in Q2 as drinkers stayed at home to watch the football, but the superb off-trade performance left beer sales up 1.5% overall in the UK. This is equivalent to Brits drinking an extra 31 million pints from April…

Prowein organiser Messe Dusseldorf has revealed that 8% of the 26,000 international visitors to the 2013 show came from the UK. In 2012, 5% of the 14,000 international visitors it attracted were Brits, meaning the number of UK buyers rose 196% in between 2012 and 2013. Executive director Michael Degen told OLN that he believes the diversity Prowein offers could see it attract even more…