Sales of Brazilian wine are up 106% in the UK and retailers sold as much wine from the country in the first three months of…
Sales of Brazilian wine are up 106% in the UK and retailers sold as much wine from the country in the first three months of…
Consumers can win a trip for two to Brazil in a new on-pack promotion launched by the nation’s generic body. Each bottle of wine that leaves Brazil for the UK will carry a neck collar or QR code promoting the competition. Consumers will be taken to a microsite where they can win the holiday, T-shirts, footballs and wine coolers as part of…
Pernod Ricard has released a limited-edition flavoured vodka called Absolut Karnival that is infused with passionfruit and orange blossom. As the world prepares to focus on Brazil with the football World Cup looming, the drinks giant has decided to capitalise on the “transformative energy” of the South American nation’s carnivals. The bottle is emblazoned with artwork by Brazilian graphic novelist Rafael Grampá, whose character-driven design…
Five wines from Brazil’s leading producer are now available from Stevens Garnier. Aurora’s still and sparkling wines from the cool climate region of Serra Gaúcha in southern Brazil include Moscato NV, Pink Moscato NV, Chardonnay Reserve, Pinot Noir Reserve and Merlot Reserve. The bottles have RRPs between £8.99 and £9.99. Stevens Garnier’s buying and marketing director James Forbes said: “We’ve been working with Aurora to…
