Greene King is giving consumers the chance to win a holiday in Rio de Janeiro and launching a new beer to celebrate the World Cup.
Greene King is giving consumers the chance to win a holiday in Rio de Janeiro and launching a new beer to celebrate the World Cup.
Consumers can win a trip for two to Brazil in a new on-pack promotion launched by the nation’s generic body. Each bottle of wine that leaves Brazil for the UK will carry a neck collar or QR code promoting the competition. Consumers will be taken to a microsite where they can win the holiday, T-shirts, footballs and wine coolers as part of…
More than 20 million UK viewers regularly tuned into the 2010 World Cup in South Africa, suffering the heartbreak of England’s crushing defeat by Germany and enjoying the drama of Spain’s extra-time win in the final. That year South African wine sales buzzed like a vuvuzela at supermarkets and independents across Britain. The category grew 20% and South Africa overtook France for the first time ever…
Marblehead has signed a deal with Diageo to distribute Brazil’s leading cachaça brand Ypióca in the UK and Ireland. Ypióca has been made from fermented Brazilian cane sugar since 1846 and Diageo bought it for £270 million in 2012. Daan de Kroon, Diageo’s global export director for Ypióca, said: “The UK and Ireland provide an exciting opportunity for an authentic, high quality, premium cachaça like…
Wines of Brazil aims to increase UK exports by 300% in the next three years. The generic body represents 10 wineries that are interested in exporting to our shores. PLB has snapped up Vini Brazil, Bibendum has taken Miolo and Stevens Garnier has added Aurora to its roster. Wines of Brazil’s Ana Paula Kleinowski, who is overseeing the export project, believes the remaining seven wineries…
A leading distributor has tipped Brazil as a future powerhouse in the winemaking world. Matt Davies, managing director of Coe Vintners, said: “It is an interesting country and there will be a lot of focus on it with the upcoming Olympics in Rio and the World Cup. “All of South America is doing well. Argentina is going to be interesting and Chile will continue to…
Wines from Brazil is increasing its presence in the UK to grow awareness as it gears up to host the World Cup in 2014 and the Olympics in 2016. The body has appointed JK Marketing to handle its generic activity, with a brief to capitalise on the opportunity it believes the sporting fixtures will offer. A spokesman for Wines from Brazil said: “We have a…
