Received wisdom says that branded spirits won’t sell in significant volumes in convenience stores. They do, of course, but to sell them successfully requires…
Received wisdom says that branded spirits won’t sell in significant volumes in convenience stores. They do, of course, but to sell them successfully requires…
A Scottish gin producer and a soft drinks manufacturer have joined forces to revitalise the mixer category with a co-branded premium tonic. NB Distillery has linked up with Bon Accord to launch the NB & Bon Accord tonic, which is designed to compliment NB’s existing premium spirit range. The drink has had an initial launch via local merchant Lockett Bros, ahead of a national roll…
The re-branded Big Hug Brewing has redesigned its packaging in preparation for major expansion in the coming months. Its beers will be available at the Solomon’s Yard winter pop-up in Camden, and will be launching in Greene King’s 1,600-strong estate in the new year. The company, which launched in 2014 as Bear Hug, is already trading with Punch Taverns and is now available nationally through leading…
Sales of branded Champagne grew 4.7% to £196 million in the UK off-trade in 2014 as shoppers opted for famous names ahead of retailer exclusives. The Nielsen figures for the year to January 3, 2015, show that private label was down 3.6% and retailer exclusives dropped 1% despite aggressive price slashing from supermarkets trying to drive footfall. Moet & Chandon continues to lead the way,…
A price comparison website has been set up for alcoholic drinks. Bringabottle.co.uk lists some 1,900 branded wines, beers, ciders and spirits from the major supermarkets, Majestic and online retailers Drink Supermarket and The Drink Shop. Prices are updated daily and links are provided direct to retailer websites to place orders. Co-founder Hugo Fairey said: “The world of branded drinks is a natural market for a price…
