How to make a success of branded spirits in convenience

Received wisdom says that branded spirits won’t sell in significant volumes in convenience stores. They do, of course, but to sell them successfully requires…

Stella Artois announces gaming ad campaign

Stella Artois beer is entering the gaming world in an advertising campaign that will see downloadable branded items for players of The Sims. Inspired by…

Lambrini teams up with Fake Bake for consumer promotion

Lambrini has teamed up with independent self-tan specialist, Fake Bake, to enhance the perry brand’s strategy of inspiring girls to “get together and add sparkle”…